Some ideas don’t need complicated explanations because you feel them instantly. Mallstival is exactly that kind of concept – organic, vibrant, and inspiring. Behind it stand the women from the online community Mix&Match Concept, Valeria Doncheva and Elitsa Atanasova, who, in partnership with the team at Bulgaria Mall, prove that the true value of an experience lies in human connection. For them, this is not just another event on the calendar, but a cause that gives a voice to the dreams hidden behind every small Bulgarian brand.
Authenticity as the New Standard
In a world often overwhelmed by mass production, Mallstival invites us to choose quality and meaning. It is a space where Bulgaria Mall consciously puts the spotlight on carefully selected products and the personal connection with their creators. The mall’s team believes that modern shopping is a blend of discovering unique products and sharing inspiring stories.
“Our goal is to offer visitors not just access to quality goods and services, but a complete experience where authenticity and inspiration become the added value,” says Dimitar Rusev, CEO of Bulgaria Mall & Bulgaria Towers.
The experience is designed for those who appreciate professionalism and seek value in every detail of the products on offer.
A Touch of Summer in Mid-May
The event will take place from May 15 to May 17 and promises to bring a summer vibe to Sofia a little earlier than expected. The ground-floor area near the escalators will be transformed into a stage of emotions, where strangers become like-minded souls. You can plan your visit from Friday to Sunday between 11:00 AM and 5:00 PM, when the atmosphere will be filled with creative energy and conversations about art, style, and gifts.
Little Treasures and a Big Mystery
The selection of creators has been curated with exceptional taste and love for detail. Visitors can expect jewelry with character, home fragrances that create memories, and refined Bulgarian cosmetics. The organizers have also prepared a little mystery for the most curious guests. Alongside the established names from the Mix&Match community, completely new faces will appear — creators whose products are only beginning to become part of people’s personal stories. The challenge is yours: will you discover these hidden treasures while enjoying the uplifting atmosphere beneath the glass dome of one of Bulgaria’s most harmonious shopping centers?
A Shared Experience for the Whole Family
Ultimately, Mallstival is exactly that — a feeling of belonging. It is an invitation to treat yourself to inspiration and support local creators in a welcoming environment. Whether you are searching for a unique accessory or simply looking to recharge with positive energy, Mallstival and Bulgaria Mall are waiting for you. Because sometimes the most beautiful things happen exactly where a community has a face, a voice, and above all — a heart.
