Privacy Policy

PERSONAL DATA PROTECTION

We respect your right to keep your personal information confidential and ensure your safety when browsing our website (www.bulgariamall.bg), filling out any forms available on it (if applicable), and/or participating in marketing games, initiatives, or events organized by us.
Please review the terms of our Privacy Policy before providing any personal data here.
By accepting our Privacy Policy, depending on the services you choose, you agree that your personal data may be processed for the purposes outlined herein.

The controller of your personal data is “BUL. BULGARIA 69” EAD, UIC 205202538, with contact details: Sofia 1404, Bulgaria Blvd. No. 69, floor 4, email: mitko@bulgariamall.bg (“Controller”).

PERSONAL DATA

By “personal data,” we mean any information that allows for your identification as a natural person.
You are not required by law to provide your personal data, and we will process only the information you voluntarily and knowingly provide.

Information upon accessing the website
When you visit our website and navigate through it, we collect technical information in the form of a log file containing:

the website that referred you to us;
IP address;
date and duration of your visit;
volume of data transferred;
browser and operating system information.

Information via contact forms
If you send us a message via the contact forms, we may request the following:

name,
phone number, and
email address, so that we may respond to your inquiry.

Newsletter subscription
When you subscribe to our newsletter (with explicit consent), your email address will be used to send you updates until you unsubscribe by emailing us at: marketing@bulgariamall.bg.
If you’ve agreed to receive our newsletter, we will use your email to keep you informed about our products, promotions, games, and other useful information.

Information related to games, initiatives, and events
If you attend events or initiatives organized by us, or voluntarily participate in any games (via our website, social media pages connected to it, or physically at Bulgaria Mall), we may collect and process the following personal data:

name,
photo,
age,
marital status,
profession,
education,
email,
personal preferences, and
any additional data required for the specific activity.

Such data will only be processed if voluntarily provided by you.
By attending these public events or participating in our games, you understand and agree that we may process your data for the purpose of the event and use it for publication on our website or official social media pages.
You may request that your data be deleted at any time by emailing us at: marketing@bulgariamall.bg.
Specific terms and conditions apply to each individual event, game, or initiative.

LEGAL BASIS AND PURPOSE OF DATA PROCESSING

We process only the personal data that you provide to us for the purposes described here:

Log data is used for IT security and to prevent unauthorized access (e.g. hacking) as part of our legitimate interest to maintain system integrity.
Contact form data is used to respond to your inquiries and improve our customer service, based on your explicit consent and our legitimate interest.
Newsletter data is processed to keep you informed about our products and campaigns, based on your explicit consent.
Event participation data is processed solely for the purposes of your voluntary participation in events organized by us or our partners. The legal basis is our legitimate interest in maintaining an active marketing presence.

DATA SHARING

We do not sell or trade your personal data to third parties.
Your data may be shared with:

Reputable professional advisors (e.g. lawyers, consultants);
Service providers, such as IT companies, property management firms, or agencies managing our newsletter and marketing activities;
Government and regulatory authorities (where legally required);
Other companies within the “BUL. BULGARIA 69” EAD group, in the context of business operations.

DATA TRANSFER

Your personal data will not be transferred outside the European Union or the European Economic Area.

DATA RETENTION

Your data will only be stored for as long as necessary to fulfill the specific purpose for which it was collected. Once the purpose is achieved, your data will be deleted unless a legal obligation requires us to retain it.

YOUR RIGHTS

You have the right to request, at any time:

Access to your personal data;
Rectification or deletion of your data;
Restriction of processing;
To object to the processing;
Data portability (to receive or transfer your data to another controller).
To exercise these rights, contact us at: marketing@bulgariamall.bg.

You can also withdraw your consent at any time by emailing us. Withdrawal does not affect the lawfulness of processing prior to the withdrawal.
Please note that some rights may be subject to exceptions under applicable laws. We will inform you accordingly if that applies.

MINORS

“BUL. BULGARIA 69” EAD does not knowingly collect personal data from individuals under the age of 16 without parental or guardian consent. If you believe such data has been provided to us, please notify us at: marketing@bulgariamall.bg and we will delete it immediately.

We are committed to taking appropriate technical and organizational measures to safeguard your data.
If you believe your rights have been violated, you may submit a complaint to the Commission for Personal Data Protection: Sofia 1592, 2 Prof. Tsvetan Lazarov Blvd., email: kzld@cpdp.bg.

LINKS TO OTHER WEBSITES

Our website may contain links to external sites such as social media platforms, partners, or advertisers. This Privacy Policy does not apply to those third-party websites. Please review their policies before submitting any personal data, as we are not responsible for their content or privacy practices.