The Essence of the Middle East in the Heart of the Balkans

Al Amar is the only chain of stores in the Balkans dedicated exclusively to perfumes and aromatic products from the Middle East. Here, you can discover exquisite offerings from the Dubai-based perfumery giant Swiss Arabian, concentrated perfume oils from Egypt, and the finest selections from Nabeel, Dubai.

Al Amar embodies the mystery of the East combined with the refined taste of Europe.

Our journey began when we partnered with Ahmad Hamid, an arbitration advisor who took on the responsibility of importing products from his homeland Egypt — the cradle of perfumery science. This partnership gave birth to Al Amar — a brand that carries the mystique of the Orient and the elegance of European sophistication.

The interiors of our stores are designed to evoke warmth, exoticism, and luxury.

Our perfume oils are imported directly from Egypt and other Middle Eastern countries. Their high viscosity ensures exceptional longevity and rich fragrance. These oils are multifunctional — perfect for personal use or for scenting rooms through specialized devices. Thanks to their purity and concentration, our perfume oils leave a lasting aroma that can neutralize even the most stubborn odors and linger for over 10 hours.

Our home fragrances are inspired by the ancient culture of the Pharaohs. Centuries of tradition have led to perfected formulas for extracting essences from aromatic trees and plants, blended to create unique, long-lasting scents. Whether burned or evaporated, these fragrances cling to fabrics, curtains, carpets, and wooden furniture, leaving a subtle, enduring scent that fills the entire home with a delicate perfume memory.