Guess
A Fashion Icon with European Soul and American Edge
GUESS?, Inc. is one of the most iconic and globally recognized fashion brands – known for its bold image, glamorous collections, and distinctive style. Founded in 1981 by the Marciano brothers, the brand emerged from a vision to blend European elegance with classic American denim.
The story began modestly – inspired by a simple billboard and a bold idea. Their first creation, the Marilyn Jeans – slim-fitting, stonewashed, and featuring three signature zippers – quickly sold out and made fashion history.
Today, GUESS offers a complete lifestyle brand with clothing, accessories, shoes, and watches that embody confidence, sophistication, and a touch of rebellion.
GUESS is not just a label – it’s a lifestyle.